About Ironwater Tackle Co.

I'm not a lure company that hired a designer. I'm a guy who was tying hooks in his truck between rideshare pickups because fishing is the thing that keeps me sane.

I grew up fishing with my dad — panfish first, then deep sea, then finally chasing salmon and steelhead up and down Oregon rivers. Somewhere in there I picked up fly tying too, and that same obsession with getting every detail right — the wrap, the color, the action — is what went into building the Vortex line.

I didn't set out to build a "brand." I set out to build gear that actually works, because I was tired of tackle that looked good on a shelf and did nothing in the water. The Vortex 2.0 and Vortex 3.0 came out of hours on the water testing what triggers a strike — sight, vibration, scent — not a marketing meeting.

This isn't a big operation. It's Oregon water, hand-tied gear, and a guy who'd rather be on the river than anywhere else. Every lure that ships has actually caught fish, because I'm the one who tested it.

Gear Up. Get Hooked.